Why BMW And Mercedes Made Cheap Cars That Failed
Luxury cars are typically meant to symbolize prestige, wealth, and even excess, but sometimes they can come pretty cheap. Every so often premium automakers like BMW and Mercedes push out cars with starting prices well below the market average. However, in their quest for even greater volumes, some premium automakers are trying to see if they can net a few more buyers down at the lower end of the price range, and sometimes it doesn't work out.
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Why BMW And Mercedes Made Cheap Cars That Failed
Simple logic. They are cheap to buy but expensive to maintain.
Yeah forgot that America made very unreliable sh*tty cars such as Buick, Cadillac, Chevrolet, GMC, Chrysler, Dodge, Jeep, Ford and Lincoln that is why most of these sh*tty brands aren't being sold anywhere else in the world.
Get a Toyota.
Actually what is happening is something very new and unexpected by both German brands. The truth of the matter is that Tesla is poaching half a million car sales a year mostly from those two luxury brands. This is putting exceptional sales pressure on them, and naturally are trying to push metal out of the door at any price. This is only the starting salvo, but watch them both closely in the next couple years, trying even harder to sell those obsolete ICE cars for whatever the market offers, as Tesla production and fantastic new models are increasing its sales and production. While both Mercedes and BMW are already starting a downward sales trend.
bmw and mercedes are consider as middle class cars anybody who has a job can afford it.
What a recipe! Sad, slow and grey narrator talking to patriotic americans about failing european cars.. Huh!
Here in Europe entry and base model BMW, Mercedes and Audi are not considered luxury only there top tier is.
Because BMW and Mercedes are endless money pits.
Why BMW And Mercedes Made Cheap Cars That Failed "TOYOTA" Ends
It’s like rap songs, they help sell more cars when a rapper mentions em but you lose your core customer base because now there’s too many poor people driving em.
Is this series available as a podcast?
2:55 Feeder, Buck Rodgers
And awful resale value
I think ALL CAR MAKERS in the world will HAVE TO limit their production to making only the cheapest lines of cars in the coming months and years. Not many people will have money for more, and JAY LENO'S GARAGE is almost full already.
Next vid: *People pulling a sike after BMWs become way more common because of said cheap luxury vehicles*
Me, a BMW fan: sees the title Also me: *your death will be quick*
how could they miss the 1 series
Watch it in 1.25x speed, save your time ;-)
Again this video doesnt apply to Europe
All these models were great hits in European countries..
Cheap & luxury cars, hmmm...., BS ?
I wann buy a BMW now..
Maintaining a "cheap" BMW or Mercedes isn't anywhere near cheap and they aren't really known for reliability, which is what rational buyers seek, opposed to people who buy expensive cars for show.
these are cartel that put exotic price on spare parts and they will make sure it will not last. same goes to vw and audi etc
Did he just call the 3 series compact a "luxury" car LMAO dafuq you on about
meanwhile singapore coe cost 30k without car juz the certificate to use the car
A lot of salty CLA owners in the comments.
00:07 why did he show a veyron whilst saying that 😂😂😂
"According to JD Power" Ok this video is a joke already.
Mercedes and BMW are Notorious money pits.
Got the 2011 accord coupe V6 it’s about as close as you can get to a CLA (it cost about 29k back then). It’s really does look really similar inside and out.
1:47 sounds like a graphic card
I will no longer by German anything to much bad unreliability Japanese is the way forward.
Outside the US the series A and series 1 sell incredibly well
Bad editorial fail. Talking about "lower end "BMWs and not covering 1series and acquiring Mini?
I think the X type has become a bit of a modern classic
why cars fail around the world is lack of maintenance and taking care of it. especially the US. ive worked there, saw people leasing expensive cars (couldnt afford it at all). if wasnt warranty 'nah ill do it next time; nah those tires will bring me at least a few thousand miles' on a daily basis. its true that audi, mercedes and bmw is more costly to maintain, but dont forget what technology is in those cars - you want massage seats? you pay extra, you want this or that - guess what? if those things breaks down, you blame the manufacturer - not yourself because you cant afford the repair. we here in germany, we LOVE our cars, we take CARE of it and thats why they last us a long time. its not rare that bmw's, mercedes's live for up to 500-600k miles with proper maintenance. heck, we use mercedes as TAXI's!! and why luxury cars are so expensive? bentley, aston martin, bugatti are HAND MADE. so much for that. please do a better research next time. one last thing... why european cars are so amazing? we can provide you much bigger safety (in case of an accident) than of your cheap GM crap. just sayin'
They failed 'cause the mechanics will rip you off every single time something needs fixing and in those cars everything breaks
First, does anyone believe JDP? Don't they sell their "data" for marketing? Second, does anyone who prizes reliability in a car buy any German brand? I sure don't any more. Some of the models shown as "luxury" cars depreciate like rocks dropped from a bridge, and for very good reasons: poor quality manifested as lack of reliability.
What this really comes down to is the market and cost of ownership. Everyone wants to be in the market for BWM and Mercedes. The problem being the cost of ownership is astronomically high with both these brands. Thus a cheap car which can be seen with mini cooper using BWM parts is a nightmare to repair. Along with the normal warranty of these cars only being 3 years puts a roadblock in anyone that has any financial sense. These are not financially viable to own, they are the worlds best brand to lease.
Rubbishy, unreliable electronics !!
Cadillac Catera
All Mercedes and BMW cars are cheap junk. See them in the junkyards with fried engines and transmissions.
“Survival is a numbers game”
man usa spend way to much on cars
Never buy interim luxury cars....they are pure gimmickry. Either get the durable Toyotas and those with money get those Supercars as they are worth what they do as automobiles. These mid tier segmented luxury vehicles are just money pits for low durability, low value retention vehicles.
Admittedly Jaguar can’t sell small saloons. The Xtype was recognised as a rebadged Mondeo(Fusion) & the current one isn’t selling very well.
Title's misleading. They should add ”in USA“ at the end of the question, because affordable luxury cars work perfectly in Europe and other parts of the world.
The rich dont want them because they are cheap.The money conscious dont want them because they are still BMW and Mercedes. Cheap to buy but still expensive to keep.
It’s because Americans preferred sedans while Europeans appreciate coupes, it is practicality vs chic - VW Golf was the best selling car all over Europe, in US Jetta was...
or an aura im also good with that and Lexus
im fine with a Subaru wrx or a mini
These luxury car brands would do well to learn the lesson of Packard. Packard was once the premier luxury brand of the world. Packard was unmatched in terms of luxury, quality, innovation, engineering (does any of this sound familiar), and, of course, reputation. When the great depression hit in the 1930's Packard was forced to make a smaller, and for lack of a better word, more common car to stay in business. No on faulted Packard for doing this, you do what you have to do to survive, and they made some pretty good lower end cars. The problem was that Packard kept making lower end cars after the depression ended. This cheapened their reputation and ultimately was a big reason for them eventually going out of business. A real shame.
Beacuse there is no such thing as cheap luxury . ( Niike , adibas , zora , reebook , louui vitto are even below cheap )
Why ground planes failed. Luxury and cheap just don’t work together
I assume CNBC is sponsored in some way by Cadillac with the hate the lavish on German car brands.
Why BMW And Mercedes Made Cheap Cars That Failed: the answer is in the question ...
Why is this only about the US its like saying why did the Ford Mustang fail to sell and its only about the sales in EU
I am not agree, the TI and the SC are just smaller versions of the E46 and class C, but the quality of the cars are exactly the same. very relieble cars in general (depending n the engine only)
E46 Compact is amazing car, with best handling of all e46 and quality better than by limousine and touring brothers. It is 100% made by Germans, Bavaria in Munich.
2006 Lexus ES 330 💪
32k for new a-class is good look at how nice interior is
“But sometimes they can come pretty cheap.” Shows a $3M+ car. (0:07)
putting the words cheap and luxury next to each other is grammatically incorrect.
I had a 2014 CLA, out the door was $34,777. No sunroof, quasi leather...it was awesome and nice to pay off a MBZ in 4 years. I just hated the basic wheels and look of those wheels....but I got over it ........I sold it in 2019 for $17,000......not bad, thank God mileage was low (if i sold it private party, i could've gotten $19,000). The 2019 BMW X2 was calling my name and had to say bye to my awesome light blue 2014 CLA for this
It’s a little different for US coz you get Eclass for instance with some quite powerful engines and leather interiors and things while in Europe... I don’t need A class coz I can get E class with taxi specifications. I can get E 180 diesel with cloth interior and zero extras... it goes quite affordable in Europe. But yeah... that’s why we don’t necessarily consider Mercedes a luxury automobile. For us it’s just a random station wagon or grandpa’s simple diesel work car. Mechanical windows with cloth interior and no air conditioner. Really... we can actually buy such Mercedeses, Audi’s and bmws
I drive an E-Class, and I'd rather see Mercedes Benz stays out of many markets. Cheaper car market has money in it, but there are also specialties in those markets.
The mondeo you showed isn’t the one that the xtype shares it’s chassis with.
in Europe, Mercedes and BMW ARE mainstream brands. why would they need an additional off-brand?
Give me any of these cars i wont care
From what I see in our market the lowest classes have been doing better. The CLA class is performing great and hooking up younger generation early on Smart move Mercedes 👍
Those thing are horrible looking, still overpriced for what they are. I can definitely get a more reliable Honda for that money. That is mainly the problem with “luxury brands” when they make something “cheap” it end up looking like crap because its made “to be cheap.” In all honesty no effort in design all around.
Thats a “cretin” review
Jag-u-er not jaeehhgaaurrrr
Luxury is never cheap
Audi has left the chat
any smart person here can tell me the ans of question why car failed by watching above vid bcz i didnt get the ans
As usual MSNBC did not do their research outside the US. BMW and Mercedes cheaper/affordable models were, and still are, a big hit in Europe.
*Endless Moneypits*
Missing my favorite BMW car, the 6 series